FRUITA
Industrial, Graphic Design
Summer 2022, 3 weeks
Tools: Rhino 3D, V-Ray, Illustrator
Team: Individual
FRUITA is a sustainable and user-centered tomato carrier in grocery stores.
Currently, tomatoes are stored in plastic bags, susceptible to outside pressure and contributing to waste. FRUITA replaces plastic bags and offers firm protection. The one-way doors on both sides ensure customers can conveniently collect tomatoes.
The Physical Approach
Fully functional physical model constructed with foamcore and bristol paper. The one-way doors locks tomato selection inside carrier. Designed to the scale of medium-sized tomatoes.
Scale and Proportions
Since FRUITA is a carrier for grocery shoppers, it was important to keep ergonomics and simplicity of usage throughout the form development.Unpacking the tomatoes
Pull the slots and unroll the container to reveal your selection of tomatoes!
Sustainability and Reusability
After use, FRUITA becomes a flat-packed piece of cardboard that shoppers assemble again and reuse on their next visit.
Designing for all Sizes
Due to cardboard’s stiffness, FRUITA can only contain certain sizes of tomatoes. As a result, shoppers are prompted to only pick the specific size.
I wanted to break the limitations of the design by designing an adaptable form.
Adapting to a Variety
FRUITA employs a flexible silicone material exterior, ensuring that larger tomatoes are secured.